peaksphere_academy

Marketing Strategy & Management

This diploma equips learners with strategic thinking, managerial skills, and practical tools to design, implement, and manage marketing strategies for businesses. It blends traditional marketing concepts with modern digital integrations to create well-rounded marketing leaders.

What You'll Learn

Strategic marketing frameworks and business alignment
Market research, segmentation, and consumer behavior analysis
Branding, positioning & product lifecycle management
Pricing, distribution, and channel management strategies
Integrated Marketing Communication (IMC)
Digital marketing integration in overall strategy
Leadership & team management in marketing organizations
Case-based learning on global brands and business strategy

Course Curriculum

Module 1
Fundamentals of Marketing Strategy & Planning 2 hours
Consumer Behavior & Market Research Techniques 3 hours
Product Lifecycle & Brand Positioning 4 hours
Pricing & Distribution Strategies 5 hours
Integrated Marketing Communication (IMC) 6 hours
Module 2
Digital Transformation of Marketing Strategy 2 hours
Global Marketing & Cross-Cultural Branding 3 hours
Leadership & Team Management in Marketing 4 hours
Case Studies: Strategic Success & Failures 5 hours
Capstone Strategic Marketing Plan 6 hours

Who Should Enroll

  • MBA students & business graduates
  • Mid-level professionals aiming for managerial roles in marketing
  • Entrepreneurs designing growth strategies for their ventures
  • Professionals preparing for leadership in brand and marketing functions

Frequently Asked Questions

What are the prerequisites for this course?

Basic knowledge of Excel and fundamental accounting concepts is recommended. We provide introductory materials for those who need a refresher before the course begins.

Will I receive a certificate upon completion?

Yes, students who complete all coursework and projects will receive a Certified Financial Analyst certificate from Peaksphere Academy, recognized by our industry partners.

What Our Students Say

"Joining the Diploma in Corporate Finance gave me much more than classroom learning. The case-based approach helped me apply concepts to real business problems. During my MBA placements, I could confidently handle finance-related questions — and I credit this program for that edge"

Student
Priya Sharma

MBA Student, Delhi

"I had the basics of accounting from college, but I struggled in my first job. The Integrated Accounts Learning Program bridged that gap. With the practice sessions in Tally ERP and GST filing, I can now manage client accounts independently. My manager has already noticed the improvement."

Student
Ravi Kumar

Junior Accountant, Bengaluru